Mumbai-based food brand WickedGud, renowned for its healthier snack alternatives, has raised ₹20 crore in a funding round led by Orios Venture Partners, with participation from Asiana Fund and existing investors. Backed by Bollywood actress Shilpa Shetty, the startup plans to use the funds to expand its distribution network, strengthen branding efforts, and enhance its team.
Founded in 2021 by Bhuman Dani, WickedGud offers innovative snack products such as noodles, pasta, and chips crafted with SCAD (Steaming and Convection Air Drying) technology. Its mission to “unjunk India” appeals to Gen Z and Gen X consumers seeking indulgent yet nutritious options.
The brand already has a presence in over 2,000 retail outlets and a robust digital footprint. It plans to penetrate new retail channels like DMart, Zepto, Blinkit, and Instamart, while also introducing Korean-inspired flavors in its instant noodle lines.
“Over the past six months, we’ve seen phenomenal growth, particularly in Reliance Retail stores and quick-commerce platforms,” said Dani. The startup aims to redefine India’s quick foods market, projected to grow from ₹15,000 crore in 2023 to ₹30,000 crore by 2028.
Gurugram-based wealthtech platform ZFunds has raised ₹25 crore in a seed funding round led by Elevation Capital, with participation from Yashish Dahiya, Co-founder & Group CEO of PolicyBazaar. Launched in 2019, ZFunds is on a mission to simplify mutual fund investments by equipping distributors with advanced technology and tools.
The platform boasts over 10,000 distribution partners, serves 60,000 customers, and manages an AUM of ₹1,000 crore. Its focus on systematic investment plans (SIPs) in the ₹5,000–₹50,000 monthly segment addresses a gap in expert-driven long-term financial solutions.
“The industry lacks a deep commitment to educating distributors and encouraging long-term investments,” said Manish Kothari, Co-founder & CEO of ZFunds. The company plans to utilize the funds to enhance its tech offerings and expand its distributor network, empowering financial advisors to drive better investment outcomes.